Values - a trade more than goods.

Direct Source Gems is driven by a core belief in our shared humanity and our responsibility to one another as part of an inter-dependent community. In Southern Africa, in the Bantu language this universal notion is invoked with a single word: Ubuntu.

Offering gemstones with provenance and maximum disclosure since its inception we continue to lead the way advocating positive outcomes for artisanal miners and their communities - under-pinned with a thorough understanding of commercial, environmental, social and governance issues affecting the coloured gemstones and artisanal diamond mining sectors.

We work together from the existing baseline respecting values, culture, local and industry customs. We learn too. And for that we are grateful and humble.

We strive for a healthy, united community. In which there is respect for commercial confidentiality.

We identify and work with trusted counter-parties.

We use the World Diamond Council System of Warranties (SoW). And enhanced due diligence if sourcing from high-risk or conflict prone areas. We are members of the Gemstones & Jewellery Community Platform.